Business-Webdesign

AdWords PPC - Ongoing Account Management

AdWords PPC - Ongoing Account Management

Creating And Displaying Your AdWords Campaign

There is no minimum spend and all budgeting costs are pre agreed with you and you have total control over the budget.  We’ll create your advertising campaigns for you, and choose the relevant keywords relating to your business.We will also ensure that your advertising appears where you would like it to, and together we will set a daily budget. Once this has been done, your campaign will go live.

Your advert will be displayed in two ways:

When a user does a Google web search, along with the organic results your advert may appear on the top or the side of the search page. If a user visits a relevant Google Display Network (e.g. AOL, The independent) your advert may appear there also.

Google will continue to display your advert where relevant, as long as you have any remaining daily budget for the day. When someone clicks on your advert Google deducts the keyword cost from your budget, and the keyword cost is set by you.

Monthly Reporting

Every month we will send you a written report to let you know how well your marketing campaign is performing. This report can tell you a great deal of important information ranging from how relevant the chosen keywords are to your website, the number of times each keyword led to your advert being displayed, the number of times users clicked on your advert, right down to the how many sales your advert led to.

Not only will you receive a monthly report but we will go through the first one with you in depth so that you have a sound understanding of what all the statistics mean to you and your business. Of course none of this means a thing unless the campaign is actually resulting in your desired action, i.e. leads, sales, or contacts. So we ensure that we test multiple ads and keywords to give you the best possible chance of improving your desired action.